Privacy Policy

Avella
Last updated: June 2026

At Avella, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, place an order, contact us, or otherwise use our services.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

When you visit our website or place an order with Avella, we may collect personal information that helps us process your order, provide customer support, and improve your shopping experience.

This may include:

Contact details
Your name, email address, phone number, billing address, and shipping address.

Order and transaction details
The products you view, add to your cart, purchase, return, or enquire about, as well as your order history and payment confirmation details.

Payment information
Payment details needed to complete your purchase. Please note that we do not store full payment card details. Payments are processed securely by our payment providers.

Account information
If you create an account, we may collect login details, account preferences, saved addresses, and order history.

Customer communication
Messages you send to us, including emails, contact form submissions, return requests, reviews, or customer service enquiries.

Device and browsing information
Information such as your IP address, browser type, device type, pages viewed, products clicked, time spent on the website, and other browsing activity.

How We Collect Your Information

We collect personal information in the following ways:

Directly from you
For example, when you place an order, create an account, subscribe to emails, contact customer support, or submit information through our website.

Automatically through our website
We may collect certain information through cookies, pixels, analytics tools, and similar technologies when you browse our website.

From trusted service providers
We may receive information from payment providers, shipping partners, analytics tools, advertising platforms, and other services that help us operate our store.

From marketing and advertising partners
Where permitted, we may receive information from platforms such as social media networks or advertising partners to help us understand and improve our marketing.

How We Use Your Information

We use your personal information for the following purposes:

To process and deliver your order
This includes confirming your order, processing your payment, arranging delivery, providing tracking information, handling returns, and managing refunds.

To provide customer support
We use your information to respond to questions, resolve order issues, process return requests, and assist you with our products or services.

To improve your shopping experience
We may use browsing and order information to improve our website, personalize your experience, and make our store easier to use.

To send order updates
We may contact you with important information about your order, delivery, return, refund, or account.

For marketing and promotions
If you have subscribed or where otherwise permitted, we may send you emails about new arrivals, offers, product updates, or Avella news. You can unsubscribe at any time using the link in our emails.

For advertising and analytics
We may use data to understand how visitors interact with our website, measure the performance of our ads, and show relevant content or advertisements.

For security and fraud prevention
We may use information to help detect, prevent, and investigate fraud, unauthorized transactions, abuse, or other harmful activity.

To comply with legal obligations
We may process your information where necessary to comply with applicable laws, tax requirements, accounting obligations, legal requests, or to protect our rights.

Cookies and Tracking Technologies

Our website may use cookies and similar technologies to make the website work properly, remember your preferences, understand how visitors use our store, and improve our marketing.

Cookies may be used for:

• Website functionality

• Shopping cart and checkout features

• Analytics and performance measurement

• Personalisation

• Advertising and retargeting

Where required by law, we will ask for your consent before using non-essential cookies. You can manage your cookie preferences through the cookie settings available on our website or through your browser settings.

How We Share Your Information

We only share personal information when it is necessary to operate our store, provide our services, comply with the law, or protect our business.

We may share information with:

E-commerce platform providers
Our website is powered by Shopify, which helps us operate our online store, process orders, and provide checkout functionality.

Payment providers
To securely process payments, refunds, and fraud checks.

Shipping and fulfilment partners
To prepare, ship, and deliver your order.

Customer support and email providers
To communicate with you about your order, returns, enquiries, or marketing preferences.

Analytics and advertising partners
To understand website performance, improve our marketing, and show relevant advertisements where permitted.

Professional and legal advisors
Where necessary for accounting, legal, tax, compliance, or business purposes.

Authorities or regulators
Where required by law, legal process, or to protect our rights, customers, or business.

We do not sell your personal information in the traditional sense. However, certain advertising or analytics activities may be considered “sharing” or “targeted advertising” under some privacy laws. Where applicable, you may opt out of these activities through our cookie settings or by contacting us.

Shopify

Avella’s website is hosted and powered by Shopify. Shopify may process personal information in order to provide the platform, checkout, payment, security, analytics, and other services connected to our store.

In some situations, Shopify may process certain personal information as an independent controller. For more information about how Shopify handles personal information, please review Shopify’s own privacy information.

Third-Party Links

Our website may contain links to third-party websites, apps, social media pages, or payment services. We are not responsible for the privacy practices, content, or security of these third parties.

We recommend reviewing the privacy policy of any third-party website or service before providing personal information.

Children’s Privacy

Our website and services are not intended for children under the age of 16. We do not knowingly collect personal information from children.

If you believe that a child has provided us with personal information, please contact us at info@avella-jewellery.com, and we will take appropriate steps to delete the information.

Data Security

We take reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorized access, disclosure, alteration, or destruction.

However, no online service, website, or method of electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.

Data Retention

We keep your personal information only for as long as necessary for the purposes described in this Privacy Policy.

This may include keeping information to:

• Process and complete orders

• Provide customer support

• Manage returns and refunds

• Comply with tax, accounting, and legal obligations

• Prevent fraud or abuse

• Resolve disputes

• Enforce our policies

When personal information is no longer needed, we will delete, anonymize, or securely store it in accordance with applicable law.

Your Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include:

Right of access
You may request a copy of the personal information we hold about you.

Right to correction
You may ask us to correct inaccurate or incomplete personal information.

Right to deletion
You may ask us to delete your personal information, subject to legal or operational exceptions.

Right to restrict processing
You may ask us to limit how we use your personal information in certain situations.

Right to object
You may object to certain types of processing, including direct marketing.

Right to data portability
You may request to receive your personal information in a structured, commonly used format.

Right to withdraw consent
Where we rely on your consent, you may withdraw it at any time.

Right to opt out of marketing
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails.

Please note that even if you unsubscribe from marketing emails, we may still send you important transactional emails relating to your order, delivery, return, refund, or account.

How to Exercise Your Rights

To exercise your privacy rights, contact us at:

info@avella-jewellery.com

We may need to verify your identity before processing your request. We will respond within the timeframe required by applicable law.

If you are located in the European Economic Area, the United Kingdom, or Switzerland, you may also have the right to lodge a complaint with your local data protection authority.

International Data Transfers

Because we work with service providers and technology partners, your personal information may be transferred to, stored, or processed in countries outside your country of residence.

Where required, we rely on appropriate safeguards to protect your personal information when it is transferred internationally, such as contractual protections or other legally recognized transfer mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, legal requirements, or privacy practices.

When we update this policy, we will change the “Last updated” date at the top of this page. We encourage you to review this page regularly.

Contact Us

If you have any questions about this Privacy Policy, how we handle your personal information, or how to exercise your rights, you can contact us at:

Avella
Email: info@avella-jewellery.com